For Immediate Release
March 2, 2005 |
Mumbai, March 2005: The Rs. 122 crore market leader in HR Services, Ma Foi Management Consultants Limited, today launched their new corporate identity. The new identity comes in the wake of the company's global presence and the need to be positioned alongside global brands.
The new identity projects a contemporary Ma Foi. It has a crisper and younger look and feel. The logo is in two shades of blue, and a graphic representation of the human spirit - the confluence of spirit, skill & substance. The colour Blue signifies knowledge, power, integrity, and seriousness. It stands for quiet wisdom and steady progress. It also represents compassion and great inner strength. These are the human qualities that one trusts and looks for.
Mr.K.Pandia Rajan, MD, said, "With more global brands entering the Indian market, the marketplace has been evolving rapidly. The new identity marks the birth of a contemporary Ma Foi', which will be people-oriented, market responsive and focused on service." This logo reflects the energy and spirit of Ma Foi.
The Company has also re-engineered their business divisions to be more sharply positioned in the respective area of service. The individual businesses will retain a common link with the mother brand logo in form, but will be differentiated by a small variation in color.
Ma Foi Management Consultants, the Mother Brand - will focus on Staffing Solutions. The brand colors are two shades of Blue.
Ma Foi Consulting Solutions Limited (MCSL) - the recently formed amalgam of HR - BPO and HR Consulting will sport Blue and Orange.
MCSL will offer services at the higher end of the HR Value Chain viz. Consulting, BPO and Technology.
Executive Search, earlier a part of Ma Foi Management Consultants Limited will now be hived off as an independent company - Ma Foi Global Search Services Ltd (MGSSL) with Blue and silver as brand colors.
MGSSL aims to provide world-class search services that could be benchmarked against global standard. This is in order to align the Search business with various international search networks. Also, with India having a competitive advantage as a global source for talent availability as well as opportunities, professionals in various domains want to have the "India experience" on their resumes. In light of these opportunities, MGSSL is poised to be truly global!
The Education and Training Division - Ma Foi Academy will be represented in blue and green.
Notes to Editor
Ma Foi is a 13-year-old public limited company. Having started in 1992 at Chennai with focus on recruitment services, Ma Foi has grown to be the largest HR services provider in India. Ma Foi is committed to offer people and people related services, enhancing the net worth of human capital. Ma Foi presently has 42 offices in the country and 5 overseas subsidiaries in London, Dubai, Singapore, Colombo and Malaysia, and over 880 clients including 124 Fortune 500 Companies. Ma Foi has posted revenue of Rs.122 Crores for the year ended December 2004.
For further details on Ma Foi visit www.mafoi.com.
Vedior is one of the world's leading staffing companies with revenue of Euro 6.46 billion. The Group operates in 37 countries with a network of more than 2,300 offices worldwide including Europe, North America, Australasia, South Africa, Latin America and Asia. Vedior provides a broad range of staffing services through distinct brand names targetting specific sectors, including traditional administrative / light industrial sectors and specialist sectors such as information technology, healthcare, accounting, engineering and education. Vedior offers temporary staffing, permanent placement and other employment-related services.
For further details on Vedior, visit: www.vedior.com.
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